Press Releases

New Integrated Creative Agency Named by Kawasaki's Engines Division

GRAND RAPIDS, Mich. (Oct. 17, 2018)---The Engines Division of Kawasaki Motors Corp., U.S.A. announced the retention of a new integrated creative agency to partner with the company as it continues to broaden its impact in the general purpose engine market. HZ, a strategically led, digitally driven agency headquartered in Rockville, Md., with offices in Baltimore, New York City, and Washington, D.C., will support the company’s efforts in branding, marketing, content creation and digital expansion.

Kawasaki’s “Well Oiled Rebate” Promotion Offers Up to $20 Back to Consumers

Dual language program simple for dealers and consumers. Details found at

GRAND RAPIDS, Mich. (Aug. 28, 2018)---Kawasaki Engines Division has launched its largest-ever national promotion targeted at increasing consumer traffic against its proprietary line of KTECH4 and 2-cycle engine oils. The WELL OILED REBATE promotion is effective through Oct. 20 of this year and offers consumers up to $20 back with a qualified retail purchase.

Karen Howard Broadens Executive Role at Kawasaki Motors Corp., U.S.A. Engines Division

Dealer channel “touch-points” aligned for enhanced overall experience.

GRAND RAPIDS, Mich. (July 11, 2018)---Continuing the company’s recent trend towards aligning internal responsibilities with an enhanced and simplified customer experience, the Engines Division of Kawasaki Motors Corp., U.S.A. has expanded the role of Karen Howard, a long-time executive.  She becomes director, dealer sales support and marketing.

Eisaku Mori Promoted to Executive Vice President at Kawasaki and Will Also Lead Worldwide General Purpose Engine Team

Dave Sugden made executive director, expanding responsibilities at KMC Engines Division R&D

Eisaku Mori and Dave Sugden

Eisaku Mori, Executive Vice President               Dave Sugden, Executive Director of R&D
and General Manager

GRAND RAPIDS, Mich. (May 3, 2018)---Eisaku Mori, a nearly 30-year veteran executive affiliated

Kawasaki Engines Division Names Turf Care Products Canada To Handle Canadian Distribution

GRAND RAPIDS, Mich. (Jan. 3, 2018)---Effective January 1, 2018, the Engines Division of Kawasaki Motors Corp., U.S.A. assigned Canadian distribution responsibilities to Turf Care Products Canada, headquartered in Ontario, Canada.  The new arrangement follows the review of long-term company needs and will enhance the service support for the growing base of Kawasaki dealers in Canada.