Press Releases

Kawasaki's GIE+Expo Display Provided Education and a Chance to Give Back

GRAND RAPIDS, Mich. (Dec. 19, 2019)---With an existing broad line of engines found in the chassis of more than 40 industry OEMs, Kawasaki used this year’s indoor display at October’s GIE+EXPO to highlight two about-to-be-released new powerplants and educated attendees about key parts of the company’s development process. And, to top things off, visitors to the display got to participate in the donation of more than 103,000 meals to food-insecure families.

Kawasaki’s New General Purpose Engines Division Evp and GM of R&D Brings Expansive Background to Position

GRAND RAPIDS, Mich. (Dec. 17, 2019)---The Engines Division of Kawasaki Motors Corp., U.S.A. (KMC) has announced the appointment of Atsuhiro Yoshimatsu as executive vice president of the General Purpose Engine Division and general manager of research & development. The appointment is effective immediately.

Kawasaki Engines Joins the Feeding America Enterprise Society

GRAND RAPIDS, Mich. (Dec. 11, 2019)---Attendees visiting the Kawasaki Engines display at this year’s GIE+EXPO in Louisville helped the company bolster its contribution to FEEDING AMERICA to a level 15 percent above that achieved during the company’s initial effort at the trade gathering in 2018. Funds to provide more than 103,000 meals were generated at this year’s event. The donation marked the company’s new membership in FEEDING AMERICA ENTERPRISE SOCIETY, a group of businesses committed to the hunger relief organization’s vision of a hunger-free America.

New Integrated Creative Agency Named by Kawasaki's Engines Division

GRAND RAPIDS, Mich. (Oct. 17, 2018)---The Engines Division of Kawasaki Motors Corp., U.S.A. announced the retention of a new integrated creative agency to partner with the company as it continues to broaden its impact in the general purpose engine market. HZ, a strategically led, digitally driven agency headquartered in Rockville, Md., with offices in Baltimore, New York City, and Washington, D.C., will support the company’s efforts in branding, marketing, content creation and digital expansion.

Kawasaki’s “Well Oiled Rebate” Promotion Offers Up to $20 Back to Consumers

Dual language program simple for dealers and consumers. Details found at

GRAND RAPIDS, Mich. (Aug. 28, 2018)---Kawasaki Engines Division has launched its largest-ever national promotion targeted at increasing consumer traffic against its proprietary line of KTECH4 and 2-cycle engine oils. The WELL OILED REBATE promotion is effective through Oct. 20 of this year and offers consumers up to $20 back with a qualified retail purchase.

Karen Howard Broadens Executive Role at Kawasaki Motors Corp., U.S.A. Engines Division

Dealer channel “touch-points” aligned for enhanced overall experience.

GRAND RAPIDS, Mich. (July 11, 2018)---Continuing the company’s recent trend towards aligning internal responsibilities with an enhanced and simplified customer experience, the Engines Division of Kawasaki Motors Corp., U.S.A. has expanded the role of Karen Howard, a long-time executive.  She becomes director, dealer sales support and marketing.

Eisaku Mori Promoted to Executive Vice President at Kawasaki and Will Also Lead Worldwide General Purpose Engine Team

Dave Sugden made executive director, expanding responsibilities at KMC Engines Division R&D

Eisaku Mori and Dave Sugden

Eisaku Mori, Executive Vice President               Dave Sugden, Executive Director of R&D
and General Manager

GRAND RAPIDS, Mich. (May 3, 2018)---Eisaku Mori, a nearly 30-year veteran executive affiliated

Kawasaki Engines Division Names Turf Care Products Canada To Handle Canadian Distribution

GRAND RAPIDS, Mich. (Jan. 3, 2018)---Effective January 1, 2018, the Engines Division of Kawasaki Motors Corp., U.S.A. assigned Canadian distribution responsibilities to Turf Care Products Canada, headquartered in Ontario, Canada.  The new arrangement follows the review of long-term company needs and will enhance the service support for the growing base of Kawasaki dealers in Canada.