Kawasaki Motors Corp., U.S.A. California Privacy Notice

Effective January 1, 2023

This Kawasaki Motors Corp., U.S.A. (“AKM,” “Company,” “us,” “we,” or “our”) California Privacy Notice (“Notice”) is provided pursuant to the California Consumer Privacy Act, as amended (the “CCPA”) and other laws specific to California consumers. This Notice supplements AKM’s other privacy policies and notices, including our main Privacy Policy In the event of a conflict between any other Company policy, statement, or notice and this Notice, this Notice will prevail as to California consumers and their rights under the CCPA.

This Notice applies to Personal Information we collect online and offline. It applies to each of our websites that link to it and to all of our mobile applications, except the Rideology app, which has its own Privacy Notice.

1. PERSONAL INFORMATION WE COLLECT & WHY WE COLLECT IT

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

Within the past twelve (12) months, we collected the following categories of Personal Information about California consumers. We provided some relevant examples for each category, but the specific pieces of Personal Information we collected about you may vary depending on the nature of your interactions with us, and may not include all of the examples listed.

Categories of Personal Information

1. Identifiers, including name, title, alias, postal address, phone number, email address, online identifier, usernames and passwords for our websites and apps, security question/answer combinations, IP addresses, mobile device identifiers, social media usernames, driver’s license/state ID card number, national identification number, passport number

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Automatically when you use our website or mobile apps
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
    • Advertising networks
    • Internet service providers
    • Data analytics providers
    • Government entities
    • Social networks
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Warranty and recall purposes
    • Customer Service
    • Registration for events
    • Ordering, shipping, and returns
    • Government Compliance
    • Debugging to identify and repair errors that impair intended functionality
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

2. Personal Records Described in Cal. Civ. Code § 1798.80(e), including name, signature, Social Security number, physical characteristics or description (e.g., height, weight), address telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information

Some Personal Information included in this category may overlap with other categories.

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Automatically when you use our website or mobile apps
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
    • Advertising networks
    • Internet service providers
    • Data analytics providers
    • Government entities
    • Social networks
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Warranty and recall purposes
    • Customer Service
    • Registration for events
    • Ordering, shipping, and returns
    • Government Compliance
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

3. Protected classification characteristics under California or federal law, including age (40 years or older), race, color, ancestry, national origin, citizenship, marital status, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), veteran or military status

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
    • Government entities
    • Social networks
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing
    • Warranty and recall purposes
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

4. Commercial Information, including records of personal property, products or services purchased, obtained, or considered, Vehicle Identification Number ("VIN"), contents of communications with us, and other purchasing or consuming histories or tendencies. Includes promotional information such as customer reviews, rewards program information, responses to surveys, competitions, and sweepstakes

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
    • Government entities
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Warranty and recall purposes
    • Customer Service
    • Ordering, shipping, and returns
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

5. Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our websites, apps, or advertisements

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Automatically when you use our website or mobile apps
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Advertising networks
    • Internet service providers
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Debugging to identify and repair errors that impair intended functionality
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

6. Geolocation Data, including your physical location based on information you provide directly, based on your device location if you use our apps, or inferred from your IP address

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Automatically when you use our website or mobile apps
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Registration for events
    • Ordering, shipping, and returns
    • Government Compliance
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

7. Sensory information, including audio recordings of customer care calls, visual, or similar information

  • Categories of Sources from which Information was Collected:
    • Directly from you
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Warranty and recall purposes
    • Customer Service

8. Professional or Employment Information, including company name, office location, job title/role, dates of employment, compensation, or other similar professional or employment-related information

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
  • Purposes for Collection:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development

9. Inferences from other Personal Information, including your preferences, characteristics, psychological trends, predispositions, behavior, and attitudes based on other Personal Information collected about you

  • Categories of Sources from which Information was Collected:
    • Drawn from the other categories of Personal Information we collect.
  • Purposes for Collection:
    • Undertaking activities to verify or maintain the quality or safety of our products, and to improve, upgrade, or enhance our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as online advertisements
    • Advertising and marketing, including interest-based advertising
    • Allowing you to participate in the features we offer through our websites and apps, including a customized site or app experience

We may use any Personal Information we collect to detect or prevent fraud against you and/or us, or as otherwise legally required.

2. SENSITIVE PERSONAL INFORMATION

Within the past twelve (12) months, we collected the categories of Sensitive Personal Information about California consumers that are indicated in the chart below. Note that the Sensitive Personal Information we collect may vary depending on the nature of your interactions with us and may not include all of the examples listed below.

Categories of Personal Information

1. Personal Information that reveals a consumer’s Social Security, driver’s license, state identification card, or passport number

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Our service providers, vendors and suppliers
    • Our affiliates
    • Kawasaki Dealers
    • Other businesses and individuals (such as family or friends who may refer us to you)
    • Government entities
  • Purposes for Collection / Use / Disclosure:
    • Performing Services or Providing a Product
    • Vehicle Registration
    • Test Vehicles
    • Financial Checks
  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us run our business
    • Kawasaki Dealers
    • Government entities

2. Personal Information that reveals a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Kawasaki Dealers
  • Purposes for Collection / Use / Disclosure:
    • Performing Services or Providing a Product
    • Vehicle Registration
    • Test Vehicles
    • Financial Checks
  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us run our business
    • Kawasaki Dealers

3. Personal Information that reveals a consumer’s precise geolocation (location within a radius of 1,850 feet)

  • Categories of Sources from which Information was Collected:
    • Directly from you
    • Automatically when you use our website or mobile apps
  • Purposes for Collection / Use / Disclosure:
    • Performing Services or Providing a Product
  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us run our business
    • Kawasaki Dealers

4. Personal Information collected and analyzed concerning a consumer’s health

  • Categories of Sources from which Information was Collected:
    • Directly from you
  • Purposes for Collection / Use / Disclosure:
    • Performing Services or Providing a Product
  • Categories of Recipients to which Information was Disclosed:
    • Kawasaki Entities

We do not use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.

3. HOW LONG WE KEEP YOUR PERSONAL INFORMATION

Categories of Personal Information

1. Identifiers

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service;
  • seven (7) years for records related to vehicle buybacks and product support;
  • ten (10) years for records related to dealer service hotline;
  • active period plus ten (10) years for records related to promotions, contests and incentives.

2. Personal Information described in Cal. Civ. Code § 1798.80(e)

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service;
  • seven (7) years for records related to vehicle buybacks and product support;
  • ten (10) years for records related to dealer service hotline;
  • active period plus ten (10) years for records related to promotions, contests and incentives.

3. Characteristics of protected classifications

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer surveys;
  • active period plus ten (10) years for records related to promotions, contests and incentives.

4. Commercial information

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service;
  • seven (7) years for records related to vehicle buybacks and product support;
  • ten (10) years for records related to dealer service hotline;
  • active period plus ten (10) years for records related to promotions, contests and incentives.

5. Internet or other electronic network activity information

We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.

6. Geolocation data

We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.

7. Sensory information

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service.

8. Professional or employment-related information

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • active period plus ten (10) years for records related to promotions, contests and incentives.

9. Inferences

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer surveys.

Categories of Sensitive Personal Information

1. Social security, driver’s license, state identification card, or passport number

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service;
  • seven (7) years for records related to vehicle buybacks and product support;
  • ten (10) years for records related to dealer service hotline;
  • active period plus ten (10) years for records related to promotions, contests, and incentives.

2. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:

  • five (5) years for records related to customer service;
  • seven (7) years for records related to vehicle buybacks and product support;
  • ten (10) years for records related to dealer service hotline;
  • active period plus ten (10) years for records related to promotions, contests, and incentives.

3. Precise geolocation

We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.

4. Personal Information collected and analyzed concerning a consumer’s health

We do not generally maintain this type of information, and our record retention schedule does not prescribe a retention period for it.

4. DISCLOSURES AND SALES OF PERSONAL INFORMATION

Under California law, a “sale” of Personal Information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of Personal Information to third parties under circumstances where the third parties may use the information for their own purposes.

The two charts below show the categories of Personal Information we have sold, shared with third parties for cross-context behavioral advertising, or disclosed to our service providers and contractors for a business or commercial purpose during the last twelve (12) months. We do not have actual knowledge that wesell or share the Personal Information of consumers under sixteen (16) years of age.

Sales and Sharing of Personal Information

Categories of Personal Information or Sensitive Personal Information

1. Identifiers

  • Categories of Third Parties to which Information was Sold or Shared:
    • Advertising partners
    • Social media platforms
    • Data cooperatives, exchanges, and data brokers
  • Purposes for Selling / Sharing:
    • For co-marketing purposes or to promote other products and services that may interest you
    • Ad targeting, remarketing, and customizing advertising content

2. Commercial Information

  • Categories of Third Parties to which Information was Sold or Shared:
    • Shared with Business Partners
  • Purposes for Selling / Sharing:
    • For co-marketing purposes or to promote other products and services that may interest you

3. Internet or other electronic network activity

  • Categories of Third Parties to which Information was Sold or Shared:
    • Advertising partners
    • Social media platforms
    • Data cooperatives, exchanges, and data brokers
  • Purposes for Selling / Sharing:
    • For co-marketing purposes or to promote other products and services that may interest you
    • Ad targeting, remarketing, and customizing advertising content

4. Geolocation

  • Categories of Third Parties to which Information was Sold or Shared:
    • Advertising partners
    • Social media platforms
    • Data cooperatives, exchanges, and data brokers
  • Purposes for Selling / Sharing:
    • For co-marketing purposes or to promote other products and services that may interest you
    • Ad targeting, remarketing, and customizing advertising content
Disclosures for a Business or Commercial Purpose

Categories of Personal Information

1. Identifiers

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
    • Our business customers
    • External Auditors
    • Public Authorities and government agencies
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements
    • For warranty and recall purposes
    • To register you for events
    • Debugging to identify and repair errors that impair existing intended functionality
    • For internal use by the service provider

2. Personal Records described in Cal. Civ. Code § 1798.80(e)

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
    • Our business customers
    • External Auditors
    • Public Authorities and government agencies
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements
    • For warranty and recall purposes
    • To register you for events
    • Debugging to identify and repair errors that impair existing intended functionality
    • For internal use by the service provider

3. Protected classifications under California or federal law

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
  • Purposes for Disclosure:
    • To market events

4. Commercial information

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
    • Our business customers
    • External Auditors
    • Public Authorities and government agencies
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements
    • For warranty and recall purposes
    • To register you for events
    • Debugging to identify and repair errors that impair existing intended functionality
    • For internal use by the service provider

5. Internet or other electronic network activity information

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
  • Purposes for Disclosure:
    • Verifying customer information
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements
    • Debugging to identify and repair errors that impair existing intended functionality
    • For internal use by the service provider

6. Geolocation data

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
  • Purposes for Disclosure:
    • Marketing events
    • Maintaining and Servicing Accounts

7. Sensory information

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
  • Purposes for Disclosure:
    • Verifying customer information
    • Ensuring the quality of our customer service
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements

8. Professional or employment-related information

  • Categories of Recipients to which Information was Disclosed:
    • Service providers who help us to run our business
    • Our business partners
    • Our business customers
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • Advertising and marketing, including interest-based advertising
    • Analytics
    • Verifying and maintaining the quality or safety of our products, and improving, upgrading or enhancing our products, services, websites, and apps
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements
    • For warranty and recall purposes
    • To register you for events
    • Debugging to identify and repair errors that impair existing intended functionality
    • For internal use by the service provider

Categories of Sensitive Personal Information

1. Social security, driver’s license, state identification card, or passport number

  • Categories of Third Parties to which Information was Disclosed:
    • Kawasaki Dealers
    • Service Providers who help us Run our Business
    • Public Authorities and government agencies
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements

2. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

  • Categories of Third Parties to which Information was Disclosed:
    • Service Providers who help us Run our Business
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service
    • Processing or fulfilling orders and transactions
    • Verifying customer information
    • Processing payments
    • Providing financing
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements

3. Precise geolocation

  • Categories of Third Parties to which Information was Disclosed:
    • Service Providers who help us Run our Business
  • Purposes for Disclosure:
    • Maintaining and servicing accounts
    • Providing customer service

4. Personal Information that reveals a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership

  • Categories of Third Parties to which Information was Disclosed:
    • Service Providers who help us Run our Business
  • Purposes for Disclosure:
    • For internal research and auditing, including as relates to technical and product development as well as offline advertisements

5. CALIFORNIA PRIVACY RIGHTS

California residents have the right to submit certain requests relating to their Personal Information as described below. Please note that when submitting a request, you may be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will still need to verify your identity directly with us before we can process the request.

To submit a request, please use our Consumer Rights Request Form or call (855) 976-2844.

A. THE RIGHT TO KNOW

If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:

  1. The categories of Personal Information we have collected about you
  2. The categories of sources from which the Personal Information was collected
  3. Our business or commercial purposes for collecting (or selling—if applicable) your Personal Information
  4. The categories of third parties with which we shared your Personal Information
  5. The categories of Personal Information about you that we sold in the preceding twelve (12) months, and for each category identified, the categories of third parties to which we sold that particular category of Personal Information
  6. The categories of Personal Information that we disclosed for a business purpose in the preceding twelve (12) months, and for each category identified, the categories of third parties to which we disclosed that particular category of Personal Information
  7. The specific pieces of Personal Information we have collected about you

You may submit a request for this information as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.

B. THE RIGHT TO OPT OUT OF SALES AND SHARING OF PERSONAL INFORMATION

Although we do not sell your Personal Information in exchange for money, some of the ways in which we share your Personal Information for advertising or marketing may be considered a “sale” under California law. If you are a California resident and would like to opt out of our use of your information for these purposes, you may do so by submitting a request through our webform or by downloading and using a browser supporting the Global Privacy Control ("GPC") browser signal. If you choose to use the GPC signal, you will need to turn it on for each browser you use.

C. THE RIGHT TO DELETE

You may request that we delete your Personal Information that we have collected directly from you and are maintaining. Following receipt of a request to delete, we will let you know what Personal Information we can delete from our records, and we will direct any of our service providers that may have processed your Personal Information on our behalf to delete your Personal Information from their records. There may be circumstances where we cannot delete your Personal Information or direct service providers to delete your Personal Information from their records. For example, if we need to: (1) retain your Personal Information to complete a transaction or provide services to you; (2) keep you enrolled in our rewards program; (3) for purposes of a product warranty or recall; (4) detect security incidents; (5) protect against unlawful activities; (6) identify, debug or repair errors; or (7) comply with a legal obligation. You may submit a request to delete as described at the beginning of Section 4. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.

D. THE RIGHT TO CORRECT

If you believe that Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.

E. NON-DISCRIMINATION

You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We do not use the fact that you have exercised or requested to exercise any CCPA rights for any purpose other than facilitating a response to your request.

F. NOTICE OF FINANCIAL INCENTIVE

This Notice of Financial Incentive applies to the loyalty and rewards programs run by Kawasaki Motors Corp., U.S.A. (“AKM,” “we,” “us,” or “our”). AKM operates various rewards programs, including the Kawasaki Team Green™ Racer Rewards Program (“Racer Rewards Program” or the “Program”).

Participating in the Racer Rewards Program is entirely optional but is subject to its terms and conditions. To participate, you must opt-in by signing up for a Racer Rewards Program account, here. Additional information is included in the Program FAQs. We may add or change programs and/or their material terms by posting notice on our websites, so please check them regularly. We will not discriminate against you based on your enrollment in, lack of enrollment in, or withdrawal from our Program.

Incentives Offered

The Racer Rewards Program offers financial assistance to KX™️, Ninja®/ZX™️ and Teryx KRX® 1000 racers who demonstrate strong race results and prove to be influential in the promotion of AKM products at the local, regional, and national levels. Rewards payouts are made through a Prepaid Mastercard provided by AKM and issued by The Bancorp Bank, Member FDIC. Additional terms may apply to this Mastercard. Payouts are contingent upon racer’s participation and placement in eligible races, and are designed to reflect the value racers provide in promoting our products and brand. The payout schedule is provided for here under Schedule/Payout.

Additionally, Racers may apply at Kawasaki dealerships to join the Racer Support Program, which is operated as an adjunct to the Racer Rewards Program, and offers rebates on the purchase of eligible models via the Prepaid Mastercard. Individual dealerships accept racers into the Racer Support Program at their discretion. After a racer has been approved by an eligible dealership, enrolled into the Racer Rewards Program, and received their Prepaid Mastercard, a rebate will be issued to the card, the amount of which will vary according to the model purchased.

Categories of Personal Information Collected

We collect the following categories of Personal Information in connection with the Program:

  1. Identifiers
  2. Personal Records Described in Cal. Civ. Code § 1798.80(e)
  3. Protected classification characteristics
  4. Commercial Information
  5. Internet or other electronic network activity information
  6. Geolocation Data
  7. Audio, electronic, visual, thermal, olfactory, or similar information
  8. Professional or Employment Information
  9. Inferences

Examples of the types of information included in each of these categories are included above, under Personal Information We Collect & Why We Collect It.

Value of Consumer Data

Although the primary purpose of the Program is to reward members for their efforts in promoting AKM's products and the Kawasaki brand, any financial incentive offered through the Program also reasonably accounts for the value of the Personal Information provided by participants. AKM has made a good faith estimate of the value of consumers’ Personal Information based on relevant expenses related to the collection and retention of Personal Information as part of the Program.

Withdrawing from Our Rewards Programs

Should you wish to delete your Personal Information associated with the Program (and thereby cancel your participation in the Program), please contact us at customerservice@KawasakiSalesRewards.com or (866) 535-2544. Upon a termination request, some Program data associated with the terminated account may be retained for recordkeeping, tax reporting, and other legally permissible purposes. Using your right to know the Personal Information we collected about you or opting-out of the sale of your Personal Information will not impact your ability to participate in the Program.

6. THIRD-PARTY MARKETING

Separate from your CCPA rights, you may obtain a list of the third parties to which we have disclosed Personal Information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding calendar year for third-party direct marketing purposes. To submit a request, please email us at privacy@kawasaki-usa.com or send a letter to us at Kawasaki Motors Corp., U.S.A., 26972 Burbank, Foothill Ranch, CA 92610 (Attention: General Counsel). Requests must include “California Privacy Rights Request” in the first line of the description, and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the provided email address or mail address. Because these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately. 

7. DO NOT TRACK

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. We do, however, respond to the Global Privacy Control (“GPC”) signal for California residents wishing to opt-out of the “sale” of their Personal Information. For more information, please see the description of your CCPA rights, above.

8. OTHER CALIFORNIA NOTICES

A. California Minors

California residents under the age of eighteen (18) who have registered to use our online services, and who posted content or information on the services, can request removal by contacting us here, detailing where the content or information is posted and attesting that you posted it. We will then make reasonable, good faith efforts to remove the post from prospective public view or anonymize it, so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.

B. eCommerce

In accordance with California Business and Professions Code § 17538 et al., the legal name under which we conduct business online is Kawasaki Motors Corp., U.S.A., and our business addresses are:

Kawasaki Motors Corp., U.S.A.
26972 Burbank
Foothill Ranch, CA 92610

Kawasaki Motors Corp., U.S.A.
5080 36th St SE
Grand Rapids, MI 49512

Within five (5) days of our receipt of your request, California residents may receive verification of this information by email by contacting us here.

You may contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by mail at: 1625 North Market Blvd., Suite N 112, Sacramento, California, 95834, or by telephone at (916) 445-1254. Hearing-impaired users can reach the Complaint Assistance Unit at TDD (800) 326-2297 or TDD (916) 322-1700. Their website is located at: https://www.dca.ca.gov.

9. HOW TO CONTACT US

For more information on your California privacy rights, please contact us here, call us at (855) 976-2844, or write us at:

ATTN: Legal — California Provacy Rights
Kawasaki Motors Corp., U.S.A.
26972 Burbank
Foothill Ranch, CA 92610