Press Releases

New Integrated Creative Agency Named by Kawasaki's Engines Division

GRAND RAPIDS, Mich. (Oct. 17, 2018)---The Engines Division of Kawasaki Motors Corp., U.S.A. announced the retention of a new integrated creative agency to partner with the company as it continues to broaden its impact in the general purpose engine market. HZ, a strategically led, digitally driven agency headquartered in Rockville, Md., with offices in Baltimore, New York City, and Washington, D.C., will support the company’s efforts in branding, marketing, content creation and digital expansion.

Kawasaki’s “Well Oiled Rebate” Promotion Offers Up to $20 Back to Consumers

Dual language program simple for dealers and consumers. Details found at

GRAND RAPIDS, Mich. (Aug. 28, 2018)---Kawasaki Engines Division has launched its largest-ever national promotion targeted at increasing consumer traffic against its proprietary line of KTECH4 and 2-cycle engine oils. The WELL OILED REBATE promotion is effective through Oct. 20 of this year and offers consumers up to $20 back with a qualified retail purchase.

Karen Howard Broadens Executive Role at Kawasaki Motors Corp., U.S.A. Engines Division

Dealer channel “touch-points” aligned for enhanced overall experience.

GRAND RAPIDS, Mich. (July 11, 2018)---Continuing the company’s recent trend towards aligning internal responsibilities with an enhanced and simplified customer experience, the Engines Division of Kawasaki Motors Corp., U.S.A. has expanded the role of Karen Howard, a long-time executive.  She becomes director, dealer sales support and marketing.

Eisaku Mori Promoted to Executive Vice President at Kawasaki and Will Also Lead Worldwide General Purpose Engine Team

Dave Sugden made executive director, expanding responsibilities at KMC Engines Division R&D

Eisaku Mori and Dave Sugden

Eisaku Mori, Executive Vice President               Dave Sugden, Executive Director of R&D
and General Manager

GRAND RAPIDS, Mich. (May 3, 2018)---Eisaku Mori, a nearly 30-year veteran executive affiliated

Kawasaki Engines Division Names Turf Care Products Canada To Handle Canadian Distribution

GRAND RAPIDS, Mich. (Jan. 3, 2018)---Effective January 1, 2018, the Engines Division of Kawasaki Motors Corp., U.S.A. assigned Canadian distribution responsibilities to Turf Care Products Canada, headquartered in Ontario, Canada.  The new arrangement follows the review of long-term company needs and will enhance the service support for the growing base of Kawasaki dealers in Canada.

New Kawasaki FT730V-EFI Engine Utilizes Revolutionary Air Filtration System

Vortical Air Filtration provides cleaner intake air for longer life, reduced maintenance, and greater cutting performance.

GRAND RAPIDS, Mich. (Oct. 18, 2017)—The Engines Division of Kawasaki Motors Corp., U.S.A. today introduced an all-new engine and accompanying air filtration system at the annual GIE+Expo trade gathering in Louisville, Ky. The FT730V-EFI is the first engine from Kawasaki to employ Vortical Air Filtration (VAF), an air-intake methodology that significantly combats many of the ongoing issues faced by lawncare professionals as well as homeowners.

Kawasaki Engines Division Expands Four-Cycle Engine Warranty to Include Other Territories

Three-year coverage extended to Australia, New Zealand, Central & South America, and USA Territories

GRAND RAPIDS, Mich. (Sept. 1, 2017)---The Grand Rapids headquarters for the Engines Division of Kawasaki Motors Corp., U.S.A. has responsibilities beyond U.S. borders, and effective today, the company is instituting a new warranty program for Australia, New Zealand, Central and South America, and USA Territories.  All four-cycle engine sales occurring in those markets from this date onward will be covered by a three-year limited warranty.

Nelson Wilner Named V.P. Of Kawasaki Engines Division

All non-R&D functions come under his supervision.

GRAND RAPIDS, Mich. (June 29, 2017)---The Engines Division of Kawasaki Motors Corp., U.S.A. has promoted Nelson Wilner to the position of vice president.  He joined Kawasaki last year as the division’s executive director and his expanded responsibilities will include oversight for operations of the division. Wilner will have comprehensive responsibilities for OEM and dealer sales, marketing, technical services, quality, logistics, product development and pricing, finance, and customer service.

Dave Sugden Named Director of Research & Development at Kawasaki Engines Division

Smith, Zeilstra, and Ulmenstine also promoted.

GRAND RAPIDS, Mich. (May 18, 2017) ---The Engines Division of Kawasaki Motors Corp., U.S.A. has announced the hiring of Dave Sugden as the  director of research and development.  An experienced industry executive, Sugden has had product development responsibilities for 27 years, most recently as director of product design and improvement at Scag Power Equipment.

Kawasaki Engines Unifies New Global Logo As Segment Growth Continues

GRAND RAPIDS, Mich., (May 23, 2017)---The Kawasaki brand is known worldwide in numerous product categories and segments—from motorcycles and personal watercraft to shipbuilding, bullet trains, and commercial plant infrastructure.  Significant recent growth at Kawasaki’s Engines Division has prompted the group to develop a new logo that both strengthens and unifies its face to the public.

Kawasaki Engines Division Names New OEM Sales Manager

GRAND RAPIDS, Mich. (Jan. 5, 2017)—The Engines Division of Kawasaki Motors Corp., U.S.A announced the addition of Todd Sytsma to its management team overseeing relationships with the OEM community.  Sytsma, a Grand Rapids native, has joined the company as an OEM sales manager.

Most recently working for Michigan-based Visual Workplace, Inc. in both sales and distribution management roles, Sytsma also previously held sales posts in the office furniture industry.